Creative Director - Scaling Creative Impact Across Brand, Ops & Strategy
Empowering Creatives, Driving Results.
- 200% increase in user engagement
- 50% efficiency gain in delivery timelines
- Scaled a global creative team from 5 to 20+ across 4 time zones
- Cut delivery timelines by 30% through optimized workflows
Career Highlights
José Oscar Rodríguez is a creative leader with 15+ years of experience scaling teams, streamlining operations, and turning vision into execution. Whether leading a rebrand or unlocking team performance, he’s known for pairing strategic clarity with unpolished, authentic creative.
Core Skills
Creative Leader
With 15+ Years Building & Scaling Teams
Operational Clarity
Turning Vision Into Systems That Deliver
Brand Strategist
From Rebrands to Product Launches
Cross-Functional Builder
Design, Content, and Product Working Together
Remote Team Architect
Managing Global Teams Across Time Zones
Creative That Works
Real Strategy, Measurable Results
Empathetic Leadership
Coaching Teams Toward Growth & Ownership
Multidisciplinary Execution
From Design and Video to Content & Campaigns
Process-Driven Creativity
Systems That Enable, Not Restrict
Trusted Partner
From Startups to Enterprise Clients
José is a multidisciplinary creative director focused on building lean, effective teams that ship meaningful work. With a background in branding, content, and operations, he thrives at the intersection of design, strategy, and leadership. As an INFJ-A personality, he brings deep empathy, thoughtful systems, and a drive to help others shine.
- Delivered 50+ campaigns and 3 major rebrands across tech and media
- Rebranded BigBear.ai, streamlining cross-divisional messaging
- Scaled team from 5 to 20 globally (VBT)
- Scaled content brand from scratch to 7K IG / 1.5K YouTube subs
Industries
Marketing & Advertising
Media & Entertainment
Sports & Lifestyle
Consumer Products
Task:
Reposition the brand and unify visual and verbal identity across divisions.
Action:
Led full rebrand process—creative workshops, team leadership, brand systems, web and collateral.
Case Study
Corporate Rebrand
Situation:
A new CEO wanted to shift the company image from aggressive to strategic.
Results:
Aligned leadership, redefined brand purpose, and created a unified voice that resonated both internally and externally.
Case Study
Corporate Rebrand
Situation:
A new CEO wanted to shift the company image from aggressive to strategic.
Task:
Reposition the brand and unify visual and verbal identity across divisions.
Action:
Led full rebrand process—creative workshops, team leadership, brand systems, web and collateral.
Results:
Aligned leadership, redefined brand purpose, and created a unified voice that resonated both internally and externally.
Task:
Modernize branding and UX to support better engagement and brand partner visibility.
Action:
Led creative strategy, built modular brand systems, and launched a scalable website framework.
Case Study
Content Ecosystem Redesign
Situation:
The company’s shows lacked cohesion and discoverability online.
Results:
200% increase in engagement, streamlined backend updates, and elevated perception of the BrandStar network.
Case Study
Content Ecosystem Redesign
Situation:
The company’s shows lacked cohesion and discoverability online.
Task:
Modernize branding and UX to support better engagement and brand partner visibility.
Action:
Led creative strategy, built modular brand systems, and launched a scalable website framework.
Results:
200% increase in engagement, streamlined backend updates, and elevated perception of the BrandStar network.
Task:
Build systems that enabled performance across time zones and disciplines.
Action:
Established workflows in Jira/Notion, async handoffs, 1:1s, and lead structure to maintain culture and efficiency.
Case Study
Global Creative Team Expansion
Situation:
The team grew from 5 to 20 as demand increased.
Results:
Faster delivery, improved morale, clear ownership, and stronger output across global teams.
Case Study
Global Creative Team Expansion
Situation:
The team grew from 5 to 20 as demand increased.
Task:
Build systems that enabled performance across time zones and disciplines.
Action:
Established workflows in Jira/Notion, async handoffs, 1:1s, and lead structure to maintain culture and efficiency.
Results:
Faster delivery, improved morale, clear ownership, and stronger output across global teams.
Task:
Help them gain clarity and define solutions through a discovery sprint.
Action:
Co-led a design sprint with VBT’s CEO, guiding Motorola through challenges, ideation, and roadmap development.
Case Study
AI Design Sprint
Situation:
Motorola wanted to enhance their customer support with AI.
Results:
Aligned stakeholders, clarified direction, and set a prioritized roadmap for their AI self-service tool.
Testimonials
What People Say
“José’s imagination, design talent, and leadership make him an asset to any creative team. He’s a rare mix of creativity and strategy—and a phenomenal team builder.”
“There are many qualities that made working with Jose a pleasure. The craftsmanship of his designs, the quickness in which he worked, and his easy demeanor made him one of the agency’s critical go-to people..”
“Jose was both my leader and mentor. His balance of feedback, creativity, and care elevated the entire team. He challenged us to push boundaries while creating a safe and positive work environment.”
“Jose’s leadership transformed our creative department. He doesn’t just solve problems—he empowers the team to evolve and lead.”